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“THIS book really requires no preface or introduction. It speaks for itself and needs no words of others to explain its purpose or to stimulate interest in it. As one, however, who for the past three decades has taken an active part in communal work, as an organizer and worker, as well as a contributor, I consider it a very real privilege to write this foreword and thus to have the opportunity to express my commendation of the very thorough piece of work which has been done by Mr. Procter and Mr. Schuck in making their wide experience available to the general public. I know of none better equipped than they to write authoritatively on this important subject, and I feel confident that the standards of procedure which they have so ably outlined and recorded will prove a very helpful and useful contribution to the better understanding of this important community problem.
But it is not only as one actively engaged in social work that I take a keen interest in the publication of this book. It appeals also to me greatly as a business man and banker, as the authors have so aptly approached the subject from the point of view of making an investment in the community.
Activities so important as to involve the stewardship of millions of dollars annually must be financed and administered with the same degree of care and responsibility as is demanded in the administration of corporate or private business. The raising of the vast sums needed must be accomplished through sincere and scientific effort; the disbursements must be regulated and controlled through sound budget practice so that a faithful account of the stewardship can be rendered.
Effective financing of social effort requires organization and a sense of responsibility, and I know of no better way to produce these than by making available in easily comprehensible form the principles and technique requisite for this purpose. This is accomplished by this book, and it is because of this that I believe it should prove most helpful to all who recognize that the active participation of the private citizen in the field of social work marks true social progress”.
MORTIMER L. SCHIFF New York
PART I. THE UNDERLYING PRINCIPLES
I. THE PRIVATE SOCIAL SERVICE
II. THE CITIZEN INVESTOR SAFEGUARDS TO INSURE DIVIDENDS
III. SELLING THE INVESTMENT PRINCIPLES GOVERNING THE SOCIAL AGENCY
IV. BUDGETING REVENUE AND EXPENDITURE FAIR DEALING WITH CITIZEN STOCKHOLDER
FINANCING OF SOCIAL WORK
THE COMMUNITY CHEST: CENTRAL OR FEDERATION FINANCING
PART II. THE ORGANIZED CAMPAIGN OR DRIVE
VII. CAMPAIGN PUBLICITY ORGANIZING THE APPEAL
VIII. SETTING UP THE CAMPAIGN ORGANIZATION
IX. PROGRESSIVE STEPS TO SUCCESS THE “DRIVE”
X. FINANCING AREA ORGANIZATION
PART III. THE MAIL CAMPAIGN
XI. ORGANIZING THE MAIL APPEAL
XII. THE LETTER
XIII. THE ILLUSTRATED PAMPHLET